SEO and SEM stand for search engine optimization and search engine marketing.

DJD Marketing, Inc. excels in the “best practices” to boost your online presence. Today, all successful websites use SEO and SEM to achieve their business goals. Suffice it to say that these techniques are really the foundation of online business success.

To assist you in understanding the fundamentals of SEO and SEM, we have compiled a helpful quick guide which explains what these two elements are and how both techniques may be used to gain crucial exposure – and profits - via the World Wide Web.

SEO – Search Engine Optimization

SEO happens when websites are improved and advertised in order to attract more online visitors via a variety of search engines, including Google and Bing. Today, Google is the biggest player in the search engine game. Therefore, the cleverest entrepreneurs, Web developers and Internet marketers spend plenty of time learning how to optimize and promote their websites to get more traffic through the Google search engine.

In a nutshell, search engine optimization is all about structuring your website to gel with search engines and the way that search engines work.

Within the framework of SEO, there are two sub-categories, known as on-page optimization and off-page optimization. On-page optimization deals with all improvements that are performed on website web pages, whereas off-page optimization deals with activity that happens in other places (such as link-building).

SEM – Search Engine Marketing

SEM happens when entrepreneurs, Web developers and Internet marketers make an effort to gain traffic or increased exposure through search engines. Some people may abbreviate the term, “SEM” to the shorter phrase, “search marketing”.

Search engine marketing includes methods used to garner traffic through no-cost SEO techniques, and it also includes techniques used to grab traffic via paid search advertising.

Tips for Effective SEO and SEM

When it comes to SEO that really gets results, there are two options. You may learn how to do it yourself or you may outsource the task to trained professionals. If you opt to go it alone, you’ll need to learn how to use keywords, inside links, outside links, image tags, and many other SEO elements to drive up traffic and sales.

To incorporate SEM into your approach, consider buying ads at other websites. However, there are also plenty of free ways to get tons of exposure through search engines. For example, using social networking as a platform for link building will be a great way to grab the sort of search engine results that will really grow your business. 

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